Marketing

Freelance KOL Specialist (Remote)

Remote
Work Type: Contract
Responsibilities:
  1. Identify, approach, and build relationships with KOLs in the industry.
  2. Collaborate with KOLs to negotiate mutually beneficial partnerships and contracts, ensure all contracts and agreements with KOLs adhere to legal and ethical standards.
  3. Plan and execute collaborative content strategies with KOLs, including guest posts, interviews, social media content, participation in brand events, and or launches.
  4. Work with Content and Creative team to create high-quality content and to align KOL strategies with broader marketing goals.
  5. Monitor the performance of KOL campaigns, track key metrics, and provide data-driven insights for improvements.
  6. Manage the budget allocated for KOL partnerships and campaigns effectively.
  7. Provide regular reports to management on the impact of KOL campaigns and the ROI of KOL partnerships.

Requirement & Qualifications:
  1. A bachelor's degree in marketing, communications, business, or a related field is required.
  2. A minimum of 2 years of experience in influencer or KOL marketing, with a proven track record of successful campaigns.
  3. In-depth understanding of the luxury and high-end industry, e.g. understand what type of content or KOLs that aligns with our audience pool
  4. An existing network and relationships with key opinion leaders, influencers, or industry
    experts.
  5. Exceptional communication skills in building and maintaining relationships with KOLs an other stakeholders, including contract negotiation..
  6. Ability to analyze performance data and translate it into actionable insights for campaign optimization.
  7. Strong project management skills to oversee multiple campaigns and collaborations simultaneously.
  8. Familiarity with KOL marketing tools, social media platforms, and content management systems.

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