Product Marketing Manager

About Luxehouze

Luxehouze is a fast-growing omnichannel luxury marketplace operating across Indonesia and Singapore, serving high-value customers in watches, fashion, and beauty. We operate in an environment where trust, speed and excellence matter, and where outcomes matter more than activity.

We are looking for a Product Marketing Manager, who takes responsibility naturally, thinks in outcomes and wants to build, improve, and scale — not just “execute tasks.”

What Will Be Challenging

Please read this carefully - it’s here to help you self-select.

• Expectations are high and visible
• Problems may be ambiguous and fast-moving
• Priorities can change as the business scales
• Feedback is direct and frequent
• Performance is measured by results, not intentions

If you require rigid structure, narrow scope, or close supervision to perform well, this environment may not be a good fit.

What We’re Looking For

• Demonstrate full ownership and accountability of all Luxehouze services to be ready from a commercial perspective. Your success will be measured by the growth of users, feature adoption, and profitability
• Create, execute, manage, and analyze marketing playbook and optimize it for maximum ROI; able to create the go-to-market strategy, lead the implementation of 360 media plan with excellent project management skills, strong data-driven in campaign performance analysis
• Develop Go-to-Market (GTM) strategy for product and feature launches by utilizing all 7Ps Marketing strategies
• Execute GTM strategy and optimize it for maximum ROI, including but not limited to managing a campaign end-to-end, from planning, executing, evaluating, and being data-driven when conducting campaigns
• Collaborate with the tech, product, merch, and project teams to align and implement infrastructure, tools, and support needed for marketing
• Drive and manage prioritization of marketing initiatives to achieve the assigned marketing goals and understand the trade-offs
• Plan and implement integrated campaigns to increase brand visibility, product awareness, and purchase intent
• Build product messaging that sets new products apart from others in the market to give them a unique selling point and is responsible for new product launches
• Monitor and evaluate all product marketing campaigns and propose recommendations to get better results

Qualifications

•  Bachelor's degree or equivalent practical experience from reputable local and overseas universities
• 4-5 years of experience in Product Marketing, B2B and B2C marketing, brand and reputation building, strategy and implementation consulting, B2B SaaS startups, digital marketing agencies, or related industries
• Proven experience managing product launches, promotion, and digital marketing from retail or tech-startup companies
• Experience in developing marketing strategies, project management, and project implementation
• Experience in establishing sales and marketing enablement assets based on case studies, market research, and current trends in the industries
• Familiarity with Google Analytics and other marketing tools is a plus
• Passionate with data-driven marketing and growth
• Deep analytical skills and ability to translate the analysis into an actionable plan
• Understanding Luxury Market is a plus
• Experience in Retail is a plus
• Ability to be agile and flexible in adapting to a dynamic environment
• Strong organizational and analytical skills, excellent written and oral communication skills, including experience in high-level business discussions

• Competitive range of salary and benefits
• Medical Coverage and Insurance
• Laptop ownership program for employees
• 16 days annual leave and collective leaves will not deduct your annual leave balance
• Opportunity to be a key part of a fast-growing luxury retail online marketplace
• Excellent environment to learn and support growth with training and development
• Fun workplace and interesting employees activities and program